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 Technical Analysis for McDonald's (NYSE: MCD)


Recently trading at: 54.
October 23, 2008, 8:36 am ET

Although restaurant revenues may decline in recessionary environments, some select companies will prevail, and MCD is one of them.  MCD is in the unique position of attracting patrons in light of the weakneing economy.  Have you visited a McDonalds recently?  I was passing through Bakersfield not so long ago and stopped into a local franchise for a quick bite.  The football game was playing on four different flat screens, every table was full with families, and a community element overwhelmed the environment.  This was eyebrow raising.  That franchise may be the extreme, but MCD is successfully positioning itself to be the low cost alternative dining experience for persons who might have, in a better economy, enjoyed a more expensive meal elsewhere.  Healthier menus, coffee, a more pleasant environment, MCD seems to be executing perfectly to capture more market share in this weak economy.  Unfortunately, for shareholders, fundamentals don't matter much when margin calls hit, and forced selling sinks everything along with the Market itself.  Therefore, with a positive underlying sentiment understood, restrict your decisions to buy or sell MCD to the technical indicators stemming from the stock; we offer those here.  In addition, incorporate all of the risk controls associated with them to protect yourself in these adverse market conditions.  We have supplied a snapshot of our recent technical summary to help you.  You can use it, and the correlated trading plans to navigate MCD from this point forward.  Good Trading.


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Our real time technical report was summarized at 8:36 AM.  This report updates in real time, and current Updates are available to our subscribers.  Simply login and type MCD into the symbol box to get an update.  Subscribers may also receive personal assistance from our chief investment officer by sending an email with specific questions to

This technical trading summary and the plans derived from the data below should help you trade the stock from here, no matter what the Market conditions are.  Remember to update the data if you are not reading this report at or around the time it was published.

Choose one of the Trading Plans Below:


Trading Plans for MCD
Day Trading Plans
Swing Trading Plans
Long Term Trading Plans

Technical Summary
  Near Term Mid Term Long Term
Directional Bias Strong Weak Neutral
Parameter 1 53.45 49.35 54.58
Parameter 2 55.23 57.43 61.58
Parameter 3 58.09 64.29 67.54

Automated Trading:  Did you know you can trade this automatically using our ATAP (automated trading) service? That means you set the trade, and then let the system work for you while you are away. We also offer ATAP services for our Automated − Correlated Market Timing and Stock Selection tools for Day and Swing Trading. These trade QID and QLD (NASDAQ ETFs) exclusively. Integrate the risk controls of proactive trading into your investment strategies without sacrificing time or lifestyle. Hide your orders from Market Makers, incorporate profit stops and stop losses, set the trade to repeat if it is successful, activate and deactivate the trade at will, set entry ranges instead of limit orders...the list goes on. We are not a broker, but we work with your broker to help you achieve your goals. Find out how by clicking here: Automated Trading

The Investment Rate. The Investment Rate is the most accurate, leading, longer term Stock Market and Economic Indicator ever developed. Because of its accuracy, copies have been requested by the Senate JEC and Dianne Feinstein’s office, it has been provided to countless institutions, and it is used by retail investors every day to help them manage their longer term investments. Since 1900 is has been able to accurately predict major economic cycles well in advance. For example, it predicted the Great Depression, the Stagflation Period of the 1970’s, and the up−periods in between too. It tells us that the Market has already begun the 3rd major down period in US History. If you bought at the beginning of the first two, on average, your assets declined by 62% and it took 16 years to get whole. Yeah, buy and hold investments work over long term periods of time, but do you have that long to wait, and can you stomach the loss while you wait? We’re at the beginning of the 3rd major down period in US History; find out why by reading this measure of consumer liquidity. We sell this through Reuters to their Institutional clients for $300 each; it’s yours free as a member of Stock Traders Daily. Make sure you read it.  Investment Rate

Strategic Trading Plan. If the above is true, Buy and Hold Strategies won’t work for a handful of years. That means we need to be proactive with our longer term investments, and our idea of longer term needs to change. In fact, our entire mentality needs to change. Our Strategic Plan was developed with that in mind. It identifies Market cycles with 1−3 month durations and it acts as an alternative to buy and hold investments for investors who do not want to become active traders. 2007 was a transition year based on the Investment Rate, and that’s when this Strategic Plan was developed. With it we provide trading ideas to compliment the Market cycles we have identified. This too is extremely accurate, but risk controls are still used on many levels. Our Members can easily see what phase of the cycle we are in by reading the Strategic Plan on our Website and the complimentary trading ideas in our blog. Make sure you read this too.  Strategic Plan

Good Trading.



Thomas H. Kee Jr.

Thomas H. Kee Jr.

President and CEO

Stock Traders Daily












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