BY Dennis Hobein:
Contributor, Stock Traders Daily
Real Time Trading Reports: Included are detailed trading reports designed to help investors realize opportunities in these companies. The reports are linked to the stock symbols in the article below.
(La Jolla, CA)
Before the market opened on Dec. 11, November retail sales numbers were released. Overall, the data was impressive, as they came in at +1.3% vs. the +0.6% consensus. The strength can be partially attributed to the rising price of gasoline with service stations reporting a 6% bump in sales. However, even if one excludes those increases, retails sales still posted a solid 0.8% gain last month. With retail stocks showing strong gains, we decided to take a look at a few names that may break through key resistance levels. While we provide a general analysis of some key technical levels in this article, we strongly suggest reviewing our much more detailed free trading reports on these stocks for more in-depth coverage – simply click on the ticker symbol to access these.
Best Buy Ready To Re-Challenge $45 Level
After surging about 33% in March, shares of Best Buy (NYSE: BBY) have moved in a sideways fashion, generally trading in a $35-$40 range. The stock pushed higher in November, and looked poised to challenge a key $45 resistance level, however, it has trailed off over the past few sessions. This drift lower has placed the stock right at its 20-day moving average. With yesterday’s move, the stock is approaching new 52-week highs and appears ready to re- challenge that $45 area.
Home Depot Poised To Make 52-Week Highs
Despite the troubles in the housing markets, shares of home improvement retailer Home Depot (NYSE: HD) have performed well this year, currently, up 23% for the year. Looking at its most recent performance, the stock has been even more impressive when compared against the broader market. Since November, HD is +13% versus +7% for the Diamonds Trust (NYSE: DIA) – an ETF that corresponds to the performance of the Dow Jones Industrial Average. Importantly, the stock tested its 20-day moving average on Dec. 9 and bounced higher. Had it failed to hold that support, shares may have dropped to the next support level at around $27. With today’s move higher, the stock is now poised to make a move above its 52-week high of $28.50.
Fundamental And Technical Concerns For Gap
At the open yesterday, shares of apparel retailer Gap (NYSE: GPS) bounced off its 20-day moving average (on a weekly chart) and then popped higher to post a 1.5% gain. The stock has essentially done nothing since the beginning of September, trading between $21-$23. Compared to other retailers, its November sales were not as strong, coming in flat year-over-year. For example, its peer Aeropostale (NYSE: ARO) reported a positive 7% comparable sales number in November. The fact that GPS is a company still trying to rebound from the turmoil of the past few years, combined with near-term resistance at the $22 area, GPS is a challenging long at this point.
Kohl’s Has Several Key Resistance Levels Overhead
Another retailer that has not fared well of late is department store Kohl’s (NYSE: KSS). Since mid-October, the stock has steadily drifted lower from $60 to $55. Yesterday, the stock was able to push through the 20-day moving average, but it still has the 50-day overhead at $56.50. Then, above that, the stock has a resistance zone at $60. With several important technical levels involved here, we would suggest reading the free trading report on KSS first to see the best entry/exit prices.
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